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Drop Squad

Play trailer Poster for Drop Squad R,  1994,  1h 26m,  Drama Play Trailer Watchlist
Watchlist 17% 6 Reviews Tomatometer 45% 500+ Ratings Popcornmeter
17% Tomatometer 6 Reviews 45% Popcornmeter 500+ Ratings
Bruford Jamison Jr. (Eriq La Salle) is an ambitious advertising executive. Despite his personal feelings, he uses offensive racial imagery in order to sell products like fried chicken and malt liquor to the African-American community. A militant activist group called the DROP Squad kidnaps Bruford in order to reprogram him with a sense of racial pride. But tensions between two Squad leaders (Ving Rhames, Vondie Curtis-Hall) complicate Bruford's re-education.

Critics Reviews

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Roger Ebert Chicago Sun-Times Jan 1, 2000
0.5/4
Drop Squad is like 1984, except with Big Brother as the hero. Too bad, because it raises serious issues. Go to Full Review
Mal Vincent The Virginian-Pilot Mar 1, 2022
1.5/4
The director suggests not the slightest hint of humor - even in the overwrought "commercials" within the film. Go to Full Review
Emanuel Levy EmanuelLevy.Com Oct 30, 2005
2/5
Dragan Antulov rec.arts.movies.reviews Aug 5, 2002
5/10
David Poland Hot Button (Substack) Jul 26, 2002
3/5
James Berardinelli ReelViews Jan 1, 2000
2.5/4
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Drop Squad

My Rating

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Movie Info

Synopsis Bruford Jamison Jr. (Eriq La Salle) is an ambitious advertising executive. Despite his personal feelings, he uses offensive racial imagery in order to sell products like fried chicken and malt liquor to the African-American community. A militant activist group called the DROP Squad kidnaps Bruford in order to reprogram him with a sense of racial pride. But tensions between two Squad leaders (Ving Rhames, Vondie Curtis-Hall) complicate Bruford's re-education.
Director
David C. Johnson
Producer
Shelby Stone, Butch Robinson
Screenwriter
David C. Johnson, Butch Robinson
Production Co
40 Acres & A Mule Filmworks
Rating
R
Genre
Drama
Original Language
English
Release Date (Streaming)
Nov 5, 2019
Box Office (Gross USA)
$595.7K
Runtime
1h 26m
Sound Mix
Surround, Stereo
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