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It

Play trailer Poster for It 1927,  1h 12m,  Drama Play Trailer Watchlist
Watchlist 87% 15 Reviews Tomatometer 81% 2,500+ Ratings Popcornmeter
87% Tomatometer 15 Reviews 81% Popcornmeter 2,500+ Ratings
When she first sets eyes on her new boss, the wealthy Cyrus Waltham Jr. (Antonio Moreno), department store clerk Betty Lou Spence (Clara Bow) is convinced he's got "it," an indefinable quality that makes one irresistible to the opposite sex. Betty Lou charms her employer on a date, but Cyrus suddenly cools when he hears a false story that Betty Lou has mothered an illegitimate child. Crushed by Cyrus' assumption, the shopgirl ramps up the sex appeal to win her man back and teach him a lesson.

Critics Reviews

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SMH Staff Sydney Morning Herald Jul 3, 2020
Unfortunately, the salesgirl who is supposed to have "it" must strike educated beholders as a rather vapid hoyden. Go to Full Review
Carl Sandburg Chicago Daily News Dec 14, 2021
It is smart, funny and real. It makes a full-size star of Clara Bow and it hits William Austin out of the minor class into the upper crust of screen comedians. Go to Full Review
Mike Massie Gone With The Twins Jul 27, 2020
9/10
The pacing is swift, the expressions priceless, and the confrontational, situational comedy uproarious. Go to Full Review
David Harris Spectrum Culture Dec 7, 2019
3/5
It isn't a complete waste of time, but what could have been sometimes outweighs what made it to the screen. Go to Full Review
Rich Juzwiak Jezebel Jun 13, 2018
It's a throwback, for sure, but this throw has a bit of a curve. Go to Full Review
Jeffrey M. Anderson Combustible Celluloid Apr 25, 2017
3.5/4
It's all very standard romantic-fantasy stuff, but it moves with the rhythm of a hot jazz tune, and Bow lights up every moment she's onscreen. Go to Full Review
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Audience Reviews

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Rey M Nov 5, 2018 this hoorible movie plus my good acting = no
Albus R May 20, 2018 Clara Bow is an absolute delight in this film, and one can really see why it catapulted her into international stardom. Her face is so expressive and animated, displaying a wide range even in what is a pretty simple story, and it's clear that she has that certain indefinable something, that magnetism, that 'It" that the film is based on. I was especially tickled by her performance early on. She plays a saleswoman who falls for her employer (Antonio Moreno), and then uses his friend (William Austin) to get closer to him. She's simply charming in scenes ranging from making faces at a baby, to laying suggestively on top of her boss's desk on her tummy. The story is fairly standard, but it's well paced in its 72 minutes. Naturally, there is another woman involved, and there are also complications from the differing social classes that Bow and her boss come from, which is made worse when she has to stand up for her roommate in a way I won't describe. Watch it for Bow, who is fantastic. See more
Poe W Oct 13, 2017 Finally a scary movie that’s was actually awesome! It was sad, had some comedy and it actually had a plot.. loved how the kids stuck together . Hop the next one is just. As good See more
Sep 23, 2017 Booooooring....so stupid. Great movie for a nap.
Ron W Aug 13, 2017 It is mainly a major Clara Bow vehicle and she certainly embodies the titular concept perfectly with her beautiful looks and a spunky personality while also giving just a fabulous performance as a whole. I loved the first half as it had some wonderful scenes such as that preparation for dinner as well as a roller coaster scene, but the second half was reduced to typical misunderstandings and melodrama a bit too much and although the spectacle ending is fun, it was still too bombastic. It is certainly a very influential romantic comedy for better and for worse. See more
Abraham S Mar 30, 2017 The reason why we're all afraid of clowns.
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It

My Rating

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Movie Info

Synopsis When she first sets eyes on her new boss, the wealthy Cyrus Waltham Jr. (Antonio Moreno), department store clerk Betty Lou Spence (Clara Bow) is convinced he's got "it," an indefinable quality that makes one irresistible to the opposite sex. Betty Lou charms her employer on a date, but Cyrus suddenly cools when he hears a false story that Betty Lou has mothered an illegitimate child. Crushed by Cyrus' assumption, the shopgirl ramps up the sex appeal to win her man back and teach him a lesson.
Director
Clarence G. Badger
Producer
Clarence G. Badger, Elinor Glyn
Screenwriter
Elinor Glyn, Hope Loring, Louis D. Lighton
Distributor
Paramount Pictures, Kino Video, Grapevine Video, Killiam Shows, Critics' Choice Video
Production Co
Paramount Pictures, Famous Players-Lasky Corporation
Genre
Drama
Release Date (Theaters)
Feb 15, 1927, Wide
Release Date (Streaming)
Jul 15, 2008
Runtime
1h 12m
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